Much of the content you will receive is via email set to an autoresponder. This means that when you join, you will not get all the information at once (This is called "massed practice" and is proven to be very ineffective in learning). You will receive 12-months of scheduled content (videos, articles, PDFs) via email, in members-only posts and/or on your members page (This is called "spaced practice" and is drastically more effective).
I also occasionally add new content (videos, articles, etc) to the site and in the Team Room.
I don’t release new content just to release new content. I try to add at least two new items per month, but some month’s there will be more and others less. Becoming a better shooter is not about learning more; it’s about practicing and perfecting what you know.